About

Ben Mmari

I'm an engineering leader with over a decade of experience building software, products, and companies. I've led teams as a founder, engineering manager and tech lead.

Beyond the day job, I write. I've published a book, Philosophical Suicide, and I publish frequent posts on my blog.

“Once you label me, you negate me.” – Søren Kierkegaard

Career

  • May 2025 – Present

    Product Engineer · Fin (formerly Intercom)

    My current focus is handling both product and engineering on the high-volume Email channel – where we process millions of emails per day – as well as working on Fin, the #1 AI agent for customer service.

  • Mar 2023 – Present

    Co-Founder · Tini Express

    Technical co-founder of a profitable cross-border e-commerce delivery business that fulfills thousands of online shopping orders for customers all across Eswatini. I built and maintain the entire tech stack.

  • Sep 2024 – May 2025

    Founding Engineer · MeetMore.ai

    First engineering hire, designed and built the AI realtor-prospect matching system.

  • Apr 2018 – Sep 2024

    Engineering Manager → Senior → Fullstack · Zappi

    Grew from Fullstack Engineer to Engineering Manager across 6.5 years and three roles.

  • Jun 2015 – Present

    Director · Simplimantis

    Co-founder and director of an independent software consulting company, specialising in product development and software development.

  • 2014 – 2018

    Earlier

    Software consultant at BSG and SeeSaw, and also co-founded three startups (Quweza, Fleekly Hair and SimpliGive) – accepted into a mobile app accelerator based in Cape Town.

Where to find me

The best way to reach me is via email. You can learn more about my background on Linkedin, and you can read some of my thoughts on life, work and everything inbetween, on my Blog, Wordpress or Medium.

me@benmmari.com

What I've been reading